Research Methodology · Data Collection Techniques
What is the primary purpose of using a focus group as a qualitative research method?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1To conduct one-on-one interviews to obtain detailed personal experiences
- 2To observe and record behaviour of participants without direct interaction
- 3To gather in-depth qualitative data by having group discussion on a specific topic✓
- 4To collect quantitative data through surveys and statistical analysis
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To gather in-depth qualitative data by having group discussion on a specific topic
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