Economics · Marketing Management
What is the primary meaning of marketing logistics?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Combining two or more modes of transportation of goods from the place of production to the place of distribution
- 2Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit✓
- 3Emphasizing teamwork both inside the company and among all the marketing channel organisations
- 4Managing upstream and downstream storage and warehousing facilities to meet consumer requirements
Correct answer
Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
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