General Studies · Marketing Information System
What is the primary function of the output subsystems in a Marketing Information System (MKIS)?
- 1To directly engineer new products based on post-purchase feedback
- 2To generate structured marketing management reports for strategic decision-making✓
- 3To process and store unstructured internal records
- 4To collect raw behavioral data from prospective customers
Correct answer
To generate structured marketing management reports for strategic decision-making
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