Banking · Customer Relationship Management (CRM)
What is the most significant benefit of Customer Relationship Management (CRM) for a bank in terms of its ability to increase revenue from existing customers?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Automatic replacement of all Direct Selling Agents (DSAs).
- 2Lower regulatory compliance costs for the bank.
- 3Increased effectiveness of cross-selling and up-selling products.✓
- 4Reduction in the cost of printing bank statements.
Correct answer
Increased effectiveness of cross-selling and up-selling products.
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