Banking · Retail Banking
What is the most critical internal issue that a retail bank must address concerning branch-level staff to make a cross-selling strategy successful?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Over-reliance on Direct Selling Agents (DSAs) for core banking functions.
- 2Lack of adequate training and competitive incentives for cross-selling, leading to channel conflict and resistance to change.✓
- 3High capital expenditure on new Dedicated Marketing Managers.
- 4The complexity of documentation involved in tie-ups with institutions, OEMs, and dealers.
Correct answer
Lack of adequate training and competitive incentives for cross-selling, leading to channel conflict and resistance to change.
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