Marketing · Marketing Management
What is the meaning of 'latent demand' in marketing?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Consumers share a strong need that cannot be satisfied by any existing product.✓
- 2It is impossible to meet market demand with current supplies.
- 3There is no demand at all for any product.
- 4There is a very high demand for existing products.
Correct answer
Consumers share a strong need that cannot be satisfied by any existing product.
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