Economics · Business Management
What is the main purpose of the SBU (Strategic Business Unit) approach?
- 1To centralize control within one main division and eliminate smaller units.
- 2To focus only on the financial aspects of the business while ignoring product offerings and customer segments.
- 3To divide the business into autonomous divisions that can independently manage their own performance and market strategies.✓
- 4To create large departments that control all aspects of a business without dividing responsibility.
Correct answer
To divide the business into autonomous divisions that can independently manage their own performance and market strategies.
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