Economics · Marketing Management
What is the formula for calculating Customer Lifetime Value in the first year (CLV(1)), where 'm' is the margin, 'r' is the retention rate, and 'd' is the discount rate?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1CLV(1) = m × r1 - d
- 2CLV(1) = m - r1 - d
- 3CLV(1) = m + r1 + d
- 4CLV(1) = m × r1 + d✓
Correct answer
CLV(1) = m × r1 + d
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