General Knowledge · General Awareness
What is meant by the phrase "setting the agenda" in the context of media studies?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Using popular programmes exclusively for corporate marketing by media houses
- 2Media influencing public thoughts and perceptions by choosing which issues to focus on✓
- 3Prioritizing programmes that have high Target Rating Points (TRP) for re-telecast
- 4Preparation of the broadcasting schedule by media channels
Correct answer
Media influencing public thoughts and perceptions by choosing which issues to focus on
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