Indian Polity · Civics
What is meant by the phrase 'setting the agenda' in the context of mass media?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The detailed preparation of the list of daily broadcasts by media channels.
- 2Media channels prioritizing only those programs that secure high Target Rating Points (TRP) for re-telecast.
- 3The role of the media in influencing public thoughts and perceptions by choosing which specific issues to focus on.✓
- 4The strategic use of popular television programs for corporate marketing purposes by media houses.
Correct answer
The role of the media in influencing public thoughts and perceptions by choosing which specific issues to focus on.
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