Marketing · Marketing Management
What does 'Brand Extension' mean in marketing?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Marketing all manufactured products strictly under a single global name
- 2Adding multiple unrelated brands to a firm's business portfolio
- 3Using an established brand name to launch a product in a new category✓
- 4Adding new models or flavors to an existing product range under the same brand
Correct answer
Using an established brand name to launch a product in a new category
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