Business Studies · Marketing Management
What does a 'Brand Extension Strategy' refer to?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Discontinuing old products to focus on a new product line
- 2Introducing multiple different brand names in the same product category
- 3Extending an established brand name to launch a new or modified product in a new product category✓
- 4Extending existing brand names to new forms or sizes of an existing product category
Correct answer
Extending an established brand name to launch a new or modified product in a new product category
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