Marketing · Brand Equity

Under which of the following conditions is a brand said to have negative brand equity?

Verified Solution4 OptionsUpdated: October 2026👁️1 View

1The financial value of the brand decreases below its market price
2The brand is unable to differentiate itself in the market place
3Consumers react less favorably to the brand than to an unbranded version of the same product✓
4Consumers are unaware of the brand's existence

Correct answer

Consumers react less favorably to the brand than to an unbranded version of the same product

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