General Studies · Marketing Management
To keep a brand live, contemporary, and relevant, marketers use a variety of measures such as: (a) Brand extension (b) Brand rejuvenation (c) Brand relaunch (d) Brand proliferation Which of the following represents the correct set of strategies used specifically for reviving and maintaining brand relevance?
- 1(a), (b), (c) and (d)
- 2(a), (b) and (c) only✓
- 3(a) and (c) only
- 4(a) and (b) only
Correct answer
(a), (b) and (c) only
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