Economics · Marketing Management
The use of the basic marketing mix (4 Ps) rather than the extended marketing mix (7 Ps) is more appropriate when a company:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1aims to minimise its expenditure on marketing
- 2provides services such as telecommunications
- 3specialises in the manufacturing of computer components that are then sold to an intermediary✓
- 4directly interacts with consumers, such as a supermarket
Correct answer
specialises in the manufacturing of computer components that are then sold to an intermediary
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