Banking · Digital Lending and Analytics
The use of geo-location data from a customer's mobile device in Digital Lending is a form of Customer Analytics primarily used for:
- 1Calculating the bank's market share in corporate debt.
- 2Sending unsolicited travel advertisements.
- 3Fraud detection and credit risk assessment (e.g., verifying address and stability).✓
- 4Determining the customer's favorite food.
Correct answer
Fraud detection and credit risk assessment (e.g., verifying address and stability).
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