Banking · Marketing Information System
The use of Decision Models in a Marketing Information System falls under which category of support for Marketing Mix decisions?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Training bank staff on product features.
- 2Using analytical and statistical models to simulate outcomes for pricing, advertising spending, or channel optimization.✓
- 3Automatically generating sales reports.
- 4Collecting customer feedback through surveys.
Correct answer
Using analytical and statistical models to simulate outcomes for pricing, advertising spending, or channel optimization.
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