General Studies · Decision Making & Cognitive Biases
The 'sunk cost fallacy' refers to the tendency to:
- 1Make decisions based on irrelevant information that does not affect the outcome
- 2Persist with a course of action even when it is no longer rational because of the time or resources already invested✓
- 3Believe that one's own preferences and opinions are superior to others
- 4Assume that correlation implies causation in the absence of evidence
Correct answer
Persist with a course of action even when it is no longer rational because of the time or resources already invested
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