General Studies · Media Theories and Scholars
The statements 'The medium is the message' and 'Electronic media have transformed the world into a global village' are associated with which of the following scholars?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Jeffrey Cole
- 2Max McCombs
- 3George Gerbner
- 4Marshall McLuhan✓
Correct answer
Marshall McLuhan
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