Marketing · Services Marketing
The 'SERVQUAL model' for measuring service quality was developed by Parasuraman, Zeithaml, and Berry. Which primary author is associated with it?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Jane Carlson
- 2R. Srinivasan
- 3A. Parasuraman✓
- 4Leonard Berry
Correct answer
A. Parasuraman
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