The Product Development Process in a bank involves both internal and external idea sources. Which source is generally considered the most valuable for generating ideas for a truly New Product Development (NPD) that can disrupt the market?

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Economics · Economy

Verified Solution4 OptionsUpdated: October 2026👁️1 View

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Dedicated Research & Development (R&D) teams and external financial technology (FinTech) partners

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Answer 1

Retrospective analysis of the bank's historical internal sales data over the last five years

Answer 2

Dedicated Research & Development (R&D) teams and external financial technology (FinTech) partners

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