Current Affairs · Banking and Finance
The primary risk a bank aims to minimize through the use of Customer Relationship Management (CRM) systems in Retail Banking is:
- 1The risk of high central bank interest rates
- 2The risk of fluctuations in the bank's public stock price
- 3Customer churn (attrition) and loss of customer lifetime value (LTV)✓
- 4The risk of a competitor closing down completely
Correct answer
Customer churn (attrition) and loss of customer lifetime value (LTV)
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