Research Methodology · Data Collection Methods
The primary purpose of using a focus group as a research method is to:
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- 1Conduct structured one-on-one interviews to obtain objective personal profiles
- 2Observe and record the behavior of participants without direct interaction
- 3Gather in-depth qualitative data by facilitating group discussion on a specific topic✓
- 4Collect quantitative data through surveys and statistical analysis
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Gather in-depth qualitative data by facilitating group discussion on a specific topic
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