The phase of the product life cycle characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers is known as:

Green marketing, which focuses on environmental sustainability and social responsibility, is considered a subset of:

Match the shopping styles in List-I with their description in List-II: List-I: I. Value for money style II. Quality-oriented style III. Loyalty shopping style IV. Impulsive style List-II: (a) Consumers look for superior quality in brands when shopping (b) Consumers stick to preferred brands over time across categories (c) Consumers buy spontaneously without much detailed evaluation (d) Consumers focus on price-performance ratio to get maximum utility