Banking · Marketing Information System
The new customer data (such as demographic profile and transaction volume) is sourced from which key component of the Marketing Information System (MKIS)?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Internal Records System✓
- 2Marketing Intelligence System
- 3Marketing Research System
- 4Marketing Decision Support System
Correct answer
Internal Records System
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