Economics · Marketing Management
The marketing of services is typically characterized by which of the following combinations?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Delayed consumption, complete ownership transfer, and physical storage
- 2Separable production, high tangibility, and capability of being stored long-term
- 3Tangibility, high durability, and easy transfer of ownership
- 4Intangibility, inseparability, variability, perishability, and absence of ownership transfer✓
Correct answer
Intangibility, inseparability, variability, perishability, and absence of ownership transfer
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