Banking · Retail Banking Marketing
The marketing mix in retail banking is often extended to include People, Process, and Physical Evidence (the 7 Ps). The element 'People' refers to:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1The bank's hardware and software systems
- 2The employees who deliver the service and influence the channel experience✓
- 3The competitors' employees
- 4The bank's customers exclusively
Correct answer
The employees who deliver the service and influence the channel experience
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