Banking · New Product Development
The least influential consideration during the Idea Screening stage of developing a new Deposit Product (e.g., a special recurring deposit scheme) is:
- 1The final design of the promotional brochure and the advertising tagline.✓
- 2The potential volume of sales and the estimated profitability after two years.
- 3The preliminary estimate of the required IT system changes and integration with the Core Banking System (CBS).
- 4The new product's alignment with the bank's current Product Policy and strategic goals.
Correct answer
The final design of the promotional brochure and the advertising tagline.
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