Marketing · Marketing Management
The following statements relate to sales promotion. Choose the correct code for the statements being correct or incorrect. Statement I: The goal of any sales promotion is to create value for both the consumer and the firm. Statement II: Sales promotion always shifts sales from the future to now and thereby leads to short-run benefits at the expense of long-term sales stability.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both statements I and II are incorrect.
- 2Both statements I and II are correct.
- 3Statement II is correct, but I is incorrect.
- 4Statement I is correct, but II is incorrect.✓
Correct answer
Statement I is correct, but II is incorrect.
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