General Studies · Communication Theories
The etymological root of the word 'communication' emphasises 'sharing' rather than individuality. Which of the following theoretical frameworks most directly operationalises this etymological principle in its conceptual architecture?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Berlo's SMCR Model, which analyses the psychological and social characteristics of the source and receiver independently
- 2Conrad and Poole's definition, which views communication as a process through which people interactively create, sustain, and manage meaning✓
- 3Lasswell's Linear Model, which traces effects from sender to receiver through a defined channel
- 4Shannon–Weaver's Mathematical Model, which focuses on transmission efficiency and noise reduction
Correct answer
Conrad and Poole's definition, which views communication as a process through which people interactively create, sustain, and manage meaning
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