Economics · Marketing Management
The consumer buying decision process starts when which of the following occurs?
- 1The seller offers a discount
- 2The buyer recognizes a need or problem that can be satisfied by a product/service✓
- 3A salesperson convinces the buyer of the advantages of the product/service
- 4The buyer sees an advertisement for the product/service with good recall
Correct answer
The buyer recognizes a need or problem that can be satisfied by a product/service
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