General Studies · Consumer Behaviour
The central focus of which of the following models is the five-stage consumer decision process?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Sheth-Newman-Gross Model
- 2Engel-Kollat-Blackwell model✓
- 3Howard-Sheth Model
- 4Nicosia Model
Correct answer
Engel-Kollat-Blackwell model
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