Business Studies · Consumer Behaviour Models
The central and peripheral routes to persuasion are core components of which model?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Elaboration Likelihood Model (ELM)✓
- 2Psychoanalytical model
- 3Black Box model
- 4Engel-Kollat-Blackwell (EKB) model
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Elaboration Likelihood Model (ELM)
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