Business Studies · Strategic Management
The BCG (Boston Consulting Group) matrix is based on which of the following dimensions?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Market growth rate and relative market share✓
- 2Industry attractiveness and relative market share
- 3Industry growth rate and business strength
- 4Industry attractiveness and business strength
Correct answer
Market growth rate and relative market share
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