Banking · Retail Banking
The appointment of Dedicated Marketing Managers for the High-Net-Worth Individuals (HNI) and affluent segment primarily indicates Retail Banking's focus on which aspect of the sales process?
- 1Utilizing the lowest-cost digital channel for basic inquiries.
- 2Outsourcing the core operational risk to third parties.
- 3Consultative selling, relationship building, and offering complex, high-margin products.✓
- 4High-volume, low-cost transaction processing for the mass market.
Correct answer
Consultative selling, relationship building, and offering complex, high-margin products.
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