Mathematics · Statistical Survey and Data Analysis
Students conducted a customer survey regarding preferences for a proposed new consumer product. Which of the following analytical steps represents the correct application of statistical data?
- 1Copying standard questionnaire templates from previous market research books
- 2Assuming customer preferences based on personal opinions and intuition
- 3Calculating descriptive statistics and confidence intervals of responses to refine the product design✓
- 4Reading theoretical articles on demographic segmentations in marketing textbooks
Correct answer
Calculating descriptive statistics and confidence intervals of responses to refine the product design
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