Business Studies · Services Marketing
Statement I: In service marketing, managing service quality often involves reducing the gap between customer expectations and perceived service performance. Statement II: Services are generally characterised by intangibility, inseparability, variability and perishability.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both Statement I and Statement II are incorrect
- 2Statement I is incorrect but Statement II is correct
- 3Statement I is correct but Statement II is incorrect
- 4Both Statement I and Statement II are correct✓
Correct answer
Both Statement I and Statement II are correct
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