General Studies · Cognitive Bias and Decision Making
Statement: A marketing director is choosing between two advertising campaigns. Campaign A has worked well historically but targets a shrinking demographic. Campaign B is innovative but untested, targeting a growing market segment. The director keeps gravitating toward Campaign A because 'it is always worked before.' What cognitive bias is affecting the decision, and how should it be addressed?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Anchoring bias; ignore historical performance data
- 2Availability bias; conduct focus groups for both campaigns
- 3Status quo bias; systematically evaluate both campaigns using current market data✓
- 4Confirmation bias; seek data that supports Campaign B
Correct answer
Status quo bias; systematically evaluate both campaigns using current market data
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Start Free Mock Test →Preparing for General Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Cognitive Bias and Decision Making MCQs →Want more practice questions on Cognitive Bias and Decision Making?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in General Studies · Cognitive Bias and Decision Making