Marketing · Marketing Management

Setting price based on buyers' perceptions of value rather than on the seller's cost is called:

Verified Solution4 OptionsUpdated: October 2026👁️1 View

1Cost-based pricing
2Value-added pricing
3Good-value pricing
4Value-based pricing✓

Correct answer

Value-based pricing

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Setting price based on buyers' perceptions of value rather than on the seller's cost is called:

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Setting price based on buyers' perceptions of value rather than on the seller's cost is called:

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