Business Studies · Strategic Management
Sanjivni Pharmaceuticals Limited modified its cough syrup 'Zenus' by claiming it to be sugar-free and non-drowsy. Consumers perceived this product as unique, sales increased, and the product was priced 20% higher than the earlier version. Identify the competitive strategy adopted by the company.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Cost leadership strategy
- 2Differentiation strategy✓
- 3Best cost provider strategy
- 4Cost focus strategy
Correct answer
Differentiation strategy
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