General Studies · Course of Action
Sanjeev, a famous chef, opened a new restaurant, but sales are low. A marketing analysis indicates that customers do not consider visiting his restaurant for special family occasions or weekends. Which of the following strategies is best suited for Sanjeev to expand his customer base?
- 1Publish standard menu advertisements continuously in local newspapers.
- 2Relocate the entire restaurant setup to another nearby city.
- 3Provide discount coupons of up to 25% valid exclusively on weekdays.
- 4Begin undertaking catering orders for weddings, birthdays, and anniversary parties.✓
Correct answer
Begin undertaking catering orders for weddings, birthdays, and anniversary parties.
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