Economics · Big Data Analytics
RetailGiant plc launched a 'Big Data' initiative to analyze customer sentiment. They discover that a significant percentage of social media posts contain slang, sarcasm, and fake accounts that current algorithms struggle to interpret accurately. Which characteristic of Big Data is primarily causing this risk to decision-making quality?
- 1Volume; the risk is that the processing servers are unable to cope with the flow of data.
- 2Value; the risk is that the cost of the infrastructure outweighs the benefits of the data.
- 3Veracity; the risk is that the data may be unreliable or inaccurate, leading to poor insights.✓
- 4Variety; the risk is that the data comes from too many different sources to be integrated.
Correct answer
Veracity; the risk is that the data may be unreliable or inaccurate, leading to poor insights.
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