Banking · Retail Banking Strategies
Retail banking strategies revolve around Acquisition, Retention, and Expansion. Consider the following statements: Statement I: Aggressive Acquisition focuses on lowering interest margin to gain market share. Statement II: 'Cross-selling' is selling a different product to an existing customer, while 'Up-selling' refers to selling a higher-value version of the same product. Statement III: In a 'Product-Led Strategy', the bank develops a superior product first and then identifies the target customer segment. Statement IV: 'Customer-Relationship Strategy' is only applicable to Corporate Banking. Statement V: 'Digital-First' strategy implies that all new products are designed primarily for mobile/web platforms. Which of the statements are correct?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1All statements are correct
- 2Only IV and V
- 3Only II, III, V✓
- 4Only I, II, III
Correct answer
Only II, III, V
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