General Studies · Marketing Research
Respondents of a recent sample survey provided names of friends they thought would be likely users of a new product. These friends were contacted, completed a survey, and asked to supply names of other likely users. Which method of sampling has been used in this survey?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Judgmental sampling
- 2Snowball sampling✓
- 3Expert sampling
- 4Quota sampling
Correct answer
Snowball sampling
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