General Studies · Statements and Conclusions
Read the following statements carefully and determine the most appropriate conclusion. Statement I: A recent study showed that 80% of online purchases from social media sites were made by users who had previously seen an influencer post about the product. Statement II: Many e-commerce companies are increasingly hiring social media influencers to promote their products.
- 1The study indicates that influencer marketing reduces consumer trust.
- 2The study suggests that social media influencers can be effective for product promotion.✓
- 3The study provides evidence that social media influencers are essential for all business types.
- 4The study definitively proves that hiring influencers is the only way to succeed in e-commerce.
Correct answer
The study suggests that social media influencers can be effective for product promotion.
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