Business Studies · Marketing Management
Ravi is engaged in the manufacturing of refrigerators. His comprehensive market research revealed that contemporary customers prefer a refrigerator model with a built-in separate water cooler unit. Based on this finding, he adapted his manufacturing design and launched the updated product into the competitive market. Which marketing management philosophy did Ravi implement?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Production concept
- 2Marketing concept✓
- 3Selling concept
- 4Product concept
Correct answer
Marketing concept
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