General Studies · Consumer Behaviour
Post-purchase dissatisfaction among consumers most commonly leads to which of the following outcomes?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Habitual repurchase of the same brand
- 2Reduction in future information search
- 3Cognitive dissonance and brand switching behaviour✓
- 4Increased brand loyalty
Correct answer
Cognitive dissonance and brand switching behaviour
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