Marketing · Personal Selling

Personal selling is rationally more economical and effective under which of the following conditions?

Verified Solution4 OptionsUpdated: October 2026👁️1 View

1Target market is extremely widespread and mass-oriented
2Consumer behaviour is purely impulsive
3Product is of a low unit value
4Product is of a high unit value✓

Correct answer

Product is of a high unit value

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Personal selling is rationally more economical and effective under which of the following conditions?

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