Business Studies · Pricing Strategies
Penetration pricing strategy involves setting:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A price fluctuating with demand
- 2An initial low price to capture market share rapidly✓
- 3An initial fair price based on market average
- 4An initial high price to skim the market
Correct answer
An initial low price to capture market share rapidly
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