General Studies · Strategic Marketing and Porter's Five Forces
Michael Porter identified five forces that determine the intrinsic long-term attractiveness of a market. According to this model, which of the following statements are true? (A) A segment is unattractive if it already contains numerous aggressive competitors. (B) A segment is unattractive if it is stagnant or declining. (C) A segment is unattractive if it has high entry barriers and low exit barriers. (D) A segment is unattractive if the company's suppliers are able to raise prices. (E) A segment is unattractive when there are actual or potential substitutes for the product. Choose the correct option:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1(A) and (B) only
- 2(B) and (C) only
- 3(A), (C) and (D) only
- 4(A), (B), (D) and (E) only✓
Correct answer
(A), (B), (D) and (E) only
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